Under the current situation in Hong Kong (i.e. the threat of COVID-19), Hong Kong has been undergoing an economic downturn. Assume you have identified a business opportunity under this circumstance in a specific industry and you are going to start a company to exploit this opportunity.
Please prepare a business proposal including the following:
- Identify the business opportunity. Please provide concrete evidence to support your idea. (150 – 200 words)
- Based on the above business opportunity, describe the type of industry that you are going to compete in, products/services that your company is going to provide, and types of customer needs that these products and services are going to satisfy. (250 – 300 words)
- What strategic actions will you take to compete in the industry? (600 – 700 words)
What are your selling points?
What is your business-level strategy?
What is your corporate-level strategy?
Justify your choices and make assumptions when necessary.
The word limit for each section is just for your reference. You can adjust the number of words for each section according to your own needs.
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