MGTB399F Reflective Journal

Part B: Reflective Journal 
You are required to work on the following reflective journal in not more than 300 words. 

You have to apply the knowledge that you have learnt in MGT B399F when you are preparing your extended essay. Which concepts/theories/models do you think is/are the most difficult to be applied? Why? How are you going to solve this difficulty? Explain your choices in detail.

MGTB399F Extended Essay

You are required to work on the following extended essay in 1000 - 1200 words.

Under the current situation in Hong Kong (i.e. the threat of COVID-19), Hong Kong has been undergoing an economic downturn. Assume you have identified a business opportunity under this circumstance in a specific industry and you are going to start a company to exploit this opportunity.

Please prepare a business proposal including the following:

• Identify the business opportunity. Please provide concrete evidence to support your idea. (150 – 200 words) 
• Based on the above business opportunity, describe the type of industry that you are going to compete in, products/services that your company is going to provide, and types of customer needs that these products and services are going to satisfy. (250 – 300 words) 
• What strategic actions will you take to compete in the industry? (600 – 700 words)  

                Who are your target customers?
                 What are your selling points?
                 What is your business-level strategy?
                  What is your corporate-level strategy?


Justify your choices and make assumptions when necessary.

The word limit for each section is just for your reference. You can adjust the number of words for each section according to your own needs.

BBAHRMF3 Circulum

Term	Course Code	Course Title	Credits
Autumn	MKT B250F	Introduction to Marketing	5
	MGT B341F	Managing Key Functions in Human Resource Management: Labour Relations and Law	5
	MGT B344F	Theory and Design of Organizations	5
	MGT B441F	Human Resource Management: A Strategic Approach	5
Spring	MGT B342F	Managing Key Functions in Human Resource Management: Training and Development	5
	MGT B345F	Managing in Organizations	5
	MGT B399F	Management Policy and Strategy	5
	MGT B442F	Strategic Human Resource Management Issues	5

reference: Click here